01
Salesforce Marketing Cloud Lead Development Manager
The Aspen Group
Leading a four-person engineering team across four healthcare brands. Elected to the Architecture Review Board.
THORR
MARTECH LEADERSHIP/N 43° 51′ W 70° 12′
currently in maine
Therion "Thorr" Thacker leads enterprise marketing technology at scale. Currently architecting lifecycle communications across four brands and fifteen million contacts. Previously, solutions architecture, program ownership, and a decade of work that started on factory floors and ended in the cloud.
01TRAJECTORY
02
Senior Solutions Architect
Attain Partners
Translating enterprise marketing requirements into Salesforce architecture for federal and commercial clients.
03
Senior SFMC Developer
MinloPro Partners
Building reusable frameworks and scalable journey architectures for mid-market clients.
04
SFMC Program Owner
Revolent Group
Owning end-to-end Marketing Cloud program delivery.
05
Lead Desktop Support Engineer
Advanced Drainage Systems
Leading enterprise IT support operations.
06
IT Service Operator
GAP Inc.
Frontline service operations for a global retail workforce.
07
Backend Production Chief
Ball Packaging (USW)
Manufacturing operations on the factory floor. Union member. Where the work ethic was built.
02STACK
01
PRIMARY
- Salesforce Marketing Cloud
- Braze
- Health Cloud
- Data Cloud
- Sales Cloud
- Attentive
02
LANGUAGES
- AMPScript
- SSJS
- SQL
- HTML
03
ARCHITECTURE
- Marketing Cloud Personalization SDK
- BigQuery / GCP
- Custom Preference Centers
- Identity Resolution
- Data Harmonization
- API Integration
CERTIFIED/MC ADMINISTRATOR/MC EMAIL SPECIALIST/PSM I/SAFe SCRUM MASTER
03SELECTED WORK
LIFECYCLE ARCHITECTURE
Re-architected enterprise journey delivery across multiple SFMC and Braze instances.
Designed and implemented a unified lifecycle architecture serving four consumer brands, handling email and SMS communications for fifteen million contacts. Built reusable AMPScript and SSJS components that cut new journey build time substantially and gave the team a stable foundation.
IDENTITY AND CONSENT
Built a governance model that holds up under audit.
Established identity resolution, segmentation governance, and consent management practices across multiple data sources. GDPR and CCPA compliant from day one, with clear ownership and traceability.
TEAM AND CRAFT
Coaching engineers, calming chaos.
Lead a four-person engineering team while sitting on the Architecture Review Board. Recognized internally as the technical safety net that keeps the marketing engine running across brands.
04FIELD NOTES
What I do when I'm not in front of a screen.
WATER
Bass, striper, and anything large enough to fight back.
TERRAIN
Mountain biking, hiking, and quiet trails with two good dogs.
PACK
Bean and Liam. Two dogs, two reasons to keep the trails warm.
COLD
Cross country skiing through long Maine winters.
GUARDIAN
Bungie since the beginning. Marathon, Destiny, whatever ships next.
HEARTH
Maine, between the rivers and the coast. With Alison.